Last Updated: November 3, 2025

This Privacy Policy outlines how AURA BEAUTY INTERNATIONAL CO., LIMITED ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website, place an order, or otherwise interact with our services. By accessing or using our site, you consent to the practices described in this policy.

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1. Information We Collect

We may collect personal information that can identify you, including but not limited to:
- Full name  
- Shipping and billing addresses  
- Email address  
- Phone number  
- Payment details (processed securely through third-party gateways)  
- Order history and browsing behavior  
- IP address, device identifiers, and cookies  

This aligns with standard practices for e-commerce businesses handling customer transactions and service fulfillment .

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2. How We Use Your Information

We use the information we collect to:
- Process and fulfill your orders  
- Communicate with you regarding your account, orders, or customer support inquiries  
- Improve our website functionality and user experience  
- Send promotional emails (only with your consent—you may unsubscribe at any time)  
- Comply with legal obligations and prevent fraud  

We do not sell, rent, or loan your personal data to third parties for their marketing purposes without your explicit consent [[4], [9]].

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3. Data Sharing and Disclosure

Your information may be shared only in the following circumstances:
- With trusted third-party service providers (e.g., payment processors, shipping carriers) necessary to fulfill your order  
- When required by law or to protect our legal rights  
- In connection with a business transfer (e.g., merger or acquisition), with appropriate confidentiality safeguards  

All personal data is kept strictly confidential and handled in accordance with applicable data protection standards [[6], [9]].

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4. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, or disclosure. Payment transactions are processed through secure, PCI-DSS-compliant payment gateways.

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5. Your Rights

Depending on your location, you may have the right to:
- Access, correct, or delete your personal data  
- Withdraw consent for marketing communications  
- Request restriction of processing or data portability  

To exercise these rights, please contact us using the details below.

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 6. Cookies and Tracking Technologies

Our website uses cookies to enhance your browsing experience, analyze traffic, and personalize content. You can manage or disable cookies through your browser settings, though this may affect site functionality.

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7. International Data Transfers

As an international e-commerce business, your data may be transferred to and processed in jurisdictions outside your country of residence, including but not limited to mainland China and the United States. We ensure such transfers comply with applicable data protection laws.

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8. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.

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9. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. The revised version will be posted on our website with an updated “Last Updated” date.

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10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

AURA BEAUTY INTERNATIONAL CO., LIMITED  
📍 103 Wai Yip Street, Unit 18, 8/F, Ngau Tau Kok, Kowloon, Hong Kong Special Administrative Region  
📧 azureplume.global@gmail.com  
📞 +86 15990889800

We are committed to addressing your privacy inquiries promptly and transparently.